Privacy Policy
Last Updated: 06/07/2026
RCP America, LLC ("RCP America," "we," "us," or "our") is a Tampa, Florida-based manufacturer and distributor of professional automotive detailing products and car care chemicals, founded in 1989. We are committed to protecting the privacy and personal information of our customers, distributors, website visitors, and business partners. This Privacy Policy explains how we collect, use, share, and safeguard your information when you interact with our website at www.rcpamerica.com (the "Site"), purchase our products, or use our services.
Please read this policy carefully. By using our Site or services, you agree to the practices described below.
Information We Collect
We collect information in the following ways:
a. Information You Provide Directly
Contact and account information: name, email address, phone number, mailing address, and billing address when you create an account, place an order, or contact us.
Purchase and transaction data: order history, product selections, payment method type (we do not store full card numbers), and shipping details.
Business information: company name, business type, tax ID, and distributor or dealer credentials when applying for wholesale, dealer, or private label programs.
Employment information: name, resume, and other details submitted through our employment application.
Event registration: name, email, and contact details submitted when registering for events such as ceramic coating classes or our Grand Opening.
Communications: messages, inquiries, and feedback you send us via our contact form, phone, or email.
Mailing list and rewards enrollment: email address and preferences when you subscribe to our mailing list or join the RCPoints Rewards Program.
b. Information Collected Automatically
Device and browser data: IP address, browser type, operating system, and device identifiers.
Usage data: pages visited, links clicked, time on page, and referring URLs.
Cookies and similar technologies: see Section 5 for details.
c. Information from Third Parties
Payment processors (e.g., Stripe, PayPal, or similar) provide us with transaction confirmation but not full payment card details.
Social media platforms (Facebook, Instagram, YouTube, TikTok) may share aggregate engagement data when you interact with our content.
Event platforms (e.g., Eventbrite) may share registration data for events we host.
Analytics providers may share aggregated or anonymized data about how visitors use our Site.
How We Use Your Information
We use the information we collect to:
Process and fulfill your orders, including shipping and returns.
Manage your account and provide customer support.
Operate the RCPoints Rewards Program.
Send order confirmations, shipping updates, and service-related notifications.
Send marketing emails, newsletters, and promotional offers — you may opt out at any time (see Section 7).
Administer dealer programs, distributor accounts, and private label partnerships.
Process employment applications.
Register participants in events, classes, and training programs.
Improve our Site, products, and services through analytics and feedback.
Comply with applicable laws, regulations, and legal obligations.
Prevent fraud, unauthorized access, and other illegal activity.
Respond to your inquiries and communicate with you about your relationship with RCP America.
How We Share Your Information
We do not sell your personal information. We may share your information with:
Service providers: third-party vendors who assist with order fulfillment, payment processing, shipping, email delivery, website hosting, analytics, and customer support — only to the extent necessary to perform services on our behalf.
Business partners: Northern Tool & Equipment and similar retail or distribution partners, solely in connection with product availability, warranties, or joint promotions you have opted into.
Event platforms: registration information with event co-organizers (e.g., Eventbrite) for events you register for.
Legal and regulatory authorities: when required by law, court order, or to protect the rights, property, or safety of RCP America, our customers, or others.
Business transfers: in connection with a merger, acquisition, or sale of assets, your information may be transferred to a successor entity.
All third parties we share data with are required to handle it in accordance with applicable privacy laws and our data protection requirements.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including for the duration of our business relationship with you, to comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we securely delete or anonymize it.
Cookies and Tracking Technologies
Our Site uses cookies and similar technologies to enhance your experience and collect usage data. These may include:
Essential cookies: required for the Site to function properly (e.g., shopping cart, login sessions).
Analytics cookies: used to understand how visitors use our Site (e.g., Google Analytics).
Marketing cookies: used to deliver relevant advertisements and track campaign performance.
You can control cookies through your browser settings. Disabling certain cookies may affect Site functionality. Our Site is built on the Wix platform, which may set its own cookies subject to Wix's privacy practices.
Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, alteration, or disclosure. Our Site uses industry-standard SSL/TLS encryption for data in transit. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Your Choices and Rights
Marketing communications: You may unsubscribe from our marketing emails at any time by clicking the “unsubscribe” link in any email or by contacting us directly. Opting out does not affect transactional communications related to your orders or account. Cookies: You may adjust your browser settings to refuse or delete cookies at any time. Account information: If you have an account with us, you may update your information by logging into your account or contacting us. Depending on your location, you may have additional rights under applicable law, such as the right to access, correct, or delete your personal information. To exercise any such rights, please contact us using the information in Contact Us.
Florida Residents
RCP America is headquartered in Tampa, Florida, and complies with applicable Florida privacy laws. Florida residents who have questions about their rights regarding personal information held by RCP America are encouraged to contact us directly at the information provided in Contact Us.
Children’s Privacy
Our Site and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected information from a child under 13, we will promptly delete it. If you believe we have collected such information, please contact us immediately.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
RCP America, LLC
Tampa, Florida
Toll-Free: 800-689-9664
Website: www.rcpamerica.com/contact
We will respond to your inquiry as promptly as possible.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the effective date at the top of this policy and, where appropriate, notify you by email or prominent notice on our Site. We encourage you to review this policy periodically.